By now, my four or five regular readers (hi guys!) know that I'm a bit of a Netflix fiend. I don't have cable and I almost never watch network TV. I am surely one of thousands for whom a simple cost-benefit analysis demonstrated that subscribing to Netflix, providing as it does a wealth of readily available viewing goodness (and shittiness when the mood strikes), without commercials, is an easy choice versus a usurious cable subscription, mandating as it does tuning in at a particular time and putting up with advertising that you basically paid to see.
And I also cannot be the only person who's been a Netflix subscriber for enough years that I've developed an allergy to commercials that's so acute, I can no longer listen to the radio and do my best to tune out the trailers in front of movies on the (increasingly rare) occasion that I go to the theater.
I began to wonder just how commonplace I am in the above ways while I was watching the series premiere of Marvel's Agents of S.H.I.E.L.D. last night. The show itself? Eh, kind of promising. Much of it felt…routine, unexpectedly, but the casting's good overall and the occasional Whedonish touches were noticeable. I do have my doubts about the degree to which fanboy enthusiasm for the Coulson character in Marvel films will translate to small-screen viability over an extended period.
Which brings us to the thing that really fired my imagination as S.H.I.E.L.D. ended and I switched off the opening moments of The Goldbergs. It wasn't wondering about Lola's background, or Mike's destiny, or whether the techie characters with the heavy accents would make it past the pilot. Instead, motivated by this rare hour of commercial exposure, I imagined what the future might bring for TV—and the adaptable little mammal to its overspecialized dinosaur, the Internet.